Salesforce Business Analyst Certification Practice Exam

In the Jobs-to-be-Done framework, what does "job" refer to?

1. The common complaints of users

2. The specific outcome users seek from a product

3. The features of a product

4. The demographics of the target audience

The correct answer is: The specific outcome users seek from a product

In the Jobs-to-be-Done framework, the term "job" specifically refers to the specific outcome that users seek from a product. This concept emphasizes understanding the underlying motivations and needs of users, rather than merely focusing on the demographic characteristics or features of a product. The idea is that customers "hire" a product or service to get a job done—essentially, they choose a solution based on how effectively it helps them achieve their desired outcomes. By focusing on the job, businesses can better understand what users truly value and how to tailor their offerings to meet those needs effectively. This insight drives product development, marketing strategies, and customer engagement by ensuring that products align closely with the goals and tasks that consumers are trying to accomplish. The other options, while related to understanding users and their context, do not capture the essential idea of a "job" within this framework, which is fundamentally oriented around the outcomes and results desired by the customer.