Salesforce Business Analyst Certification Practice Exam

What is NOT an objective criterion in Content Audit Criteria?

1. Audience

2. Customer need

3. Engagement and performance metrics

4. Keywords and tags

The correct answer is: Customer need

The notion of "customer need" is not considered an objective criterion in Content Audit Criteria because it generally reflects a qualitative aspect rather than a measurable one. Objective criteria are typically based on quantifiable data that can be analyzed without personal biases or subjective interpretations. This means that they can be applied consistently and can be objectively confirmed. In contrast, audience, engagement and performance metrics, and keywords and tags are concrete elements that can be analyzed and measured. For example, engagement metrics can indicate how well content is resonating with viewers based on likes, shares, or comments. Similarly, keywords and tags provide specific, measurable categories for content, while audience demographics can often be objectively defined through data collection and analysis. Therefore, customer need, which can vary based on individual perceptions, is not an objective measure in this context.