Salesforce Business Analyst Certification Practice Exam

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Prepare for the Salesforce Business Analyst Certification Exam. Study using interactive flashcards and targeted multiple-choice questions. Each question includes explanations to aid understanding. Be exam-ready and boost your potential for success!

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What is the process for mapping out the connection between a customer's current challenges and goals called?

A. User Testing.
B. Survey Design.
C. Storyboarding.
D. Focus Group Analysis.

The correct answer is: C. Storyboarding.

The process of mapping out the connection between a customer's current challenges and goals is referred to as storyboarding. Storyboarding is a visual representation technique that helps illustrate a customer's journey, capturing their pain points, aspirations, and the context surrounding their experiences. By using this method, business analysts can effectively lay out a narrative that connects the dots between what customers are experiencing and what they aim to achieve. Through storyboarding, teams can gain insights into the user experience and identify crucial moments that could benefit from improvements. This approach allows for a deeper understanding of customer needs, making it easier to prioritize initiatives that align with both the challenges faced by customers and their desired outcomes. By encapsulating these elements visually, storyboarding serves as a powerful tool for communication and collaboration among stakeholders.