Salesforce Business Analyst Certification Practice Exam

Which of the following is NOT considered a subjective criterion in content audits?

1. Business impact

2. Accuracy

3. Content type

4. Usability

The correct answer is: Content type

In the context of content audits, subjective criteria generally refer to elements that rely on personal opinions, feelings, or interpretations rather than objective measurements. Among the options provided, content type is primarily an objective categorization, as it describes the format or genre of the content (such as articles, videos, or infographics) without involving personal judgment or evaluation. On the other hand, business impact, accuracy, and usability are more subjective because they involve assessing the effectiveness of the content in achieving goals, its truthfulness, and the user experience respectively. Evaluating these factors can vary from one individual or organization to another, based on differing perspectives and objectives. Therefore, content type stands out as the only option that does not engage subjective analysis, making it the correct choice for what is not considered a subjective criterion in content audits.